Etching memory into shapes, both digital and physical, past to future, since 2009.

Much of my 14 years of experience is designing for the World Wide Web: tools and templates, user interfaces, and branding that scales. A large portion of my process is listening to people. From there, with a kind of compassion, finding a solution is intrinsic. I believe in the essential and fight complexity.

For 7 years, I worked on the site building platform known as Cargo which gave me a powerful toolset in solving problems in a way that’s not just shooting them with silver bullets. Being at Cargo exposed me to the work of hundreds of thousands of creative folks at all experience levels and in every industry, working with every conceivable medium.

I also worked on the Nike Training Club app (NTC) at Nike’s HQ in Oregon as it launched a premium digital subscription for the first time in 2019. And then in 2021 through 2022, in a sort of David vs. Goliath scenario, I worked for a small, New York-based shoe company named Atoms. You can say I’m familiar with both scrappy start-up and ultra mega-corp working situations.

In my independent practice, I work with clients worldwide. I’m based in Central Florida now and enjoy it greatly.

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