![](https://freight.cargo.site/t/original/i/5eba88301b46b8fa556afacb07d8d6788f13be1a9efed3fe7d633d2b04993f6c/ntc-premium-upsells.jpg)
Nike Training Club App
2019
2019
At Nike, I worked on the NTC Design Team, part of the Nike Digital branch of everyone’s favorite sportswear juggernaut. Back then, Nike was about to launch NTC Premium, the first digital-only subscription from Nike, and also gearing up for a huge app content refresh to go along with the new Premium content. I helped design onboarding flows, upsell moments, and provided art direction for the content refresh.
However, not long after NTC Premium launched, COVID engulfed the world and I believe those in charge at Nike Digital made the decision to make NTC Premium free for all. And I think that decision stuck. Much of my work I did there doesn’t exist any more, but certain art direction decisions I made and other UI enhancements do.
However, not long after NTC Premium launched, COVID engulfed the world and I believe those in charge at Nike Digital made the decision to make NTC Premium free for all. And I think that decision stuck. Much of my work I did there doesn’t exist any more, but certain art direction decisions I made and other UI enhancements do.
![](https://freight.cargo.site/t/original/i/058f17c7bd3aea5f2f5681b376d849d10889ea742f87e844f460b163b8da84bd/ntc-workout-v2.jpg)
![](https://freight.cargo.site/t/original/i/43d1519b0714b2561feef4ab77b62cd2bc262e75cdbcf9bc7fa8e2e093b856c4/ntc-workouts-tab-v3.jpg)
![](https://freight.cargo.site/t/original/i/01d0551b06aadff58e1e603ee487b438684e38266e72eed0ad4451e7967e3305/ntc-yoga-program-start-v2.jpg)
![](https://freight.cargo.site/t/original/i/f6dd0544a71d28d3a43caf62f2320ae08c3cdc901b4f03870bf9d31b1eaacb38/ntc-premium-workout-v2.jpg)