Nike Training Club App
At Nike, I worked on the NTC Design Team, part of the Nike Digital branch of everyone’s favorite sportswear juggernaut. Back then, Nike was about to launch NTC Premium, the first digital-only subscription from Nike, and also gearing up for a huge app content refresh to go along with the new Premium content. I helped design onboarding flows, upsell moments, and provided art direction for the content refresh.
        However, not long after NTC Premium launched, COVID engulfed the world and I believe those in charge at Nike Digital made the decision to make NTC Premium free for all. And I think that decision stuck. Much of my work I did there doesn’t exist any more, but certain art direction decisions I made and other UI enhancements do.