![](https://freight.cargo.site/t/original/i/62496919381bf36ae805f15d0a0d7153ee98348c2f8017ebfd704849977c8ea0/atoms-web-1.jpg)
atoms.com
2022
2022
Continually throughout 2022, I worked on the Atoms website, and made it utilize an all-new design system for its various e-commerce components. I also lead many efforts to update and produce new creative assets for Atoms products that were inline with the enhanced visual identity we started to cultivate.
![](https://freight.cargo.site/t/original/i/9a7382ca242845b103626313f32c65d4c92fe3801bc41d9031c964a23b64c489/atoms-pdp-mobile-5.jpg)
![](https://freight.cargo.site/t/original/i/61eda77f3573a21d3ce449308b6e2fdda6d6995743f45c8e29950e855aca0067/atoms-home-why-section-mobile.jpg)
![](https://freight.cargo.site/t/original/i/8c8e43314100c1422f204f88b645161eab9ddad40f276c7d0a6372a9cfe9a023/atoms-home-cozy-section-desktop.jpg)
![](https://freight.cargo.site/t/original/i/f47c3f57419a87b5110246ab1673707ab90a168d6943dca17f07d4efe90cdbbc/Model-001---Purple---Overhead-Angle---Insole-Logo---4x5---3000px.jpg)
![](https://freight.cargo.site/t/original/i/c9f18597ad5fc04ed951aab26e972015addb4c308ccafe88c8112f4480cadc2a/Model-001---Clove-Green---Isometric-Angle---4x5---3000px.jpg)
![](https://freight.cargo.site/t/original/i/64965b28e1c4b61647e22529b6e6f488e2c5d44dd3a6bf9e132bd6024fcc8aab/Model-001---Black---Hero-Angle---3000px.jpg)
Art direction for new, hi-res product photography and on-model video for use across social, paid media, and product detail pages. In the videos, I aimed to highlight the new shoe’s effortless and flexible t-shirt-like properties.