Continually throughout 2022, I worked on the Atoms website, and made it utilize an all-new design system for its various e-commerce components. I also lead many efforts to update and produce new creative assets for Atoms products that were inline with the enhanced visual identity we started to cultivate.

Art direction for new, hi-res product photography and on-model video for use across social, paid media, and product detail pages. In the videos, I aimed to highlight the new shoe’s effortless and flexible t-shirt-like properties.